Daisy King is one of the many
foreigners who came to Japan for a year, only to find her raison d’être,
leading her to still be here a decade later. Three and a half years
ago, she set up her business, Daisy King: Love Silk More, a brand of silk items for the bedroom and bathroom.
Born in Suzhou, China’s center of silk production for the past 5,000 years, and the daughter of one of the city’s oldest silk manufacturing families, King has long been an
evangelist of the benefits of silk. But it was a chance interaction in Tokyo that inspired her to leave a budding career in fashion to chase her dream of bringing Suzhou’s greatest export to Japan.
King has been undaunted by the challenges she has faced, including raising awareness of silk, establishing a client base and continuing to roll out new products,
largely by herself. What started as a small adventure has now turned into a successful brand with a solid lineup that stretches from silk futon, pillowcases, silk room wear, underwear and more.
Savvy Tokyo met her to uncover her entrepreneurial journey in Tokyo.